THE LARGEST BUSINESS CHALLENGE IN ASIA
Delivering project-based learning experiences to nurture 21st century future business leaders
Introduction
ASDAN (Award Scheme Development and Accreditation Network) is a UK- based education charity and an awarding organisation with over 40 years of experience in providing accredited curriculum programs and regulated qualifications to engage, elevate, and empower learners aged 11-25 years old worldwide.
In 2011, ASDAN UK created a formal partnership with Seed International Group Pte Ltd to start ASDAN China, an organization with exclusive rights under license to offer ASDAN qualifications and curriculum programs in the People’s Republic of China. ASDAN China provides a platform for students to explore their innovative capabilities and to hone their purpose and sustainability-driven business leadership through our ASEEDER Business Simulation challenge.
The ASEEDER Business Simulation (ABS) is a competition where students can virtually establish their own companies and make decisions on various aspects of their business from their company culture to their production needs.
ABS aims to help aspiring business leaders and entrepreneurs of tomorrow grasp a better logistical and strategic understanding of how to run a business. ABS delivers project-based learning experiences that help young entrepreneurs to thrive in the 21st century business environment, a sense of agency and belief in their ability to do more, and a capacity to work in collaboration to create the positive future that we all hope to see.
In 2024, for the first time, ASEEDER Business Simulation is authorized to be organized in Singapore and Vietnam by Soon Cheng.
What is ASEEDER Business Simulation?
The ASEEDER Business Simulation provides students with a gamified, fun, and interactive experience of learning about entrepreneurship. Through a 2-day program, students form teams to establish their company and complete various tasks such as simulated business operations, a trading game, and road show presentation.
To maximise their chances of winning in this competition, students must work with their teams to strategise on how they would tackle each challenge and to leverage the best strengths of each team member to achieve their team’s success.
Each section of the business simulation is designed to help students master key skillsets that entrepreneurs possess. The key sections include the business operations, pitch deck presentation, business battle, stock exchange challenge, and auction.
Operation
This section tests students’ ability to understand key business financials that impact a business’ profitability. Within the operations, each company will be given a sum of initial capital and will need to make financial decisions to grow their profit in a virtual online marketplace.
Pitch Deck
This section assesses students’ ability to present effective and engaging business ideas to a potential investor. In the pitch deck session, students will have to create a business proposal and to present their business ideas to potential investors. Outstanding teams will stand a chance to win more investment capital for their business operations.
Business Battle
This section engages students in applying concepts of sustainability within their business proposal and to be confident in defending their business ideas. During the business battle, companies will receive questions posed to them by their business competitors and they need to remain confident as they promote and give their responses.
Trading
a) Stock simulation (online competitions only)
This section trains students to develop agility and to make strategic decisions under a situation of risk and volatility. In the ASDAN Stock Simulation Challenge, each team will be given a sum of initial cash and they need to make sound trading decisions based on given market decision under limited time to grow the value of their investment portfolio.
b) Auction (offline competitions only)
This section challenges students to become skilled and strong negotiators to obtain resources that they need to meet their business goals. The auction challenge is a fun and interactive session where students need to secure resources and engage in trading and negotiation with other companies to achieve their business objectives
 Public Speaking Skills |
 Marketing Analysis Skills |
 Teamwork Skills |
 Communication Skills |
 Problem Solving Skills |
 Applying Your Knowledge |
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REGIONAL ROUND Location: At school Weekend (2 days) |
Gold, Silver, Bronze Teams will be invited for ————————> |
GLOBAL FINAL ROUND (World Youth Economic Forum – WYEF) Location: China 2025 |
Who can register?
Students from grades 6 to 12 will register to join teams (each team consisting of 6-8 members) and can be a mix of different grades. All submissions and presentations MUST be done in English.
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60,000+ As of 2021, over 60,000 students have participated in the ASEEDER Business Simulation. |
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600+ More than 600 schools have registered their students to participate. |
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YEAR 2020 ASDAN expanded its businsses simulation competitions online, increasing its outreach to an additional 5,000 local and international students |
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YEAR 2021 With the growing influence of the ASDAN Business Simulation Challenge, as well as demand by parents for financial literacy education, ASDAN expanded its business |
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YEAR 2022 The top winning team of the ASDAN Business Simulation WYEF Finals “Wave” represented China to participate in the “YES! Silicon Valley Youth Entrepreneurship Challenge” and won second place with a secured angel investment fund of $8,000. |
Awards
Excellence in Strategy Award:
- Gold: 1st place
- Silver: Top 10%
- Bronze: Top 25%
*Based on overall performance across sections
Operational Excellence Award:
- Top 25% teams in business operations
Stock Exchange Challenge Award:
- Top 30% teams in the stock trading challenge
Top Trading Team:
- Top 30% teams in the auction challenge
Top Presenter (Awards given based on specific presentation tasks):
Branding Award: Brand Master Award – Inspiring Designer
Innovation Award: Innovation Architect Award – Impact Team Award
Talent Award: Talent Hunter Award – Unique Developer Award – Cut Edge
Creator Award: Customer Hero Award – Best Marketing Idea
Capital Achievement Award: Outstanding Commitment Award
Virtual Screen Award: Best Virtual Screen Award – Outstanding Entrepreneur Award
ASDAN UK Enterprise Award:
- Top 60% teams
*Based on overall performance across sections
Students who achieve the Excellence in Strategy Award in the Regional Round will qualify for the Global Round of the Business Simulation (World Youth Economic Forum).
To register, please contact SOON CHENG for detailed instructions and to receive attractive offers.
- Wechat: Soon_Cheng2024
- WhatsApp: +65 9695 5152 (SG) / +84 869 296 088 (VN)
- Website: https://sooncheng.com/
- Email: enquiry@sooncheng.com
