The Asia Business Simulation
The Asia Business Simulation (ABS) is more than a competition – it’s a launchpad for the next generation of entrepreneurs. Powered by ASDAN UK and recognized by Cognia USA, ABS equips students with real-world business skills through gamified simulations, investor pitches, strategic trading, and global collaboration.
Students team won Gold Award at ABS 2024
With 14 years of history, over 81,000 participants from 600+ schools worldwide, ABS is a prestigious platform for students to develop leadership, teamwork, and sustainability-focused thinking.
ABS Bali Regional Round 2025
The next semester of ABS is heading to one of the world’s most inspiring locations: Bali, Indonesia. From September 20–21, 2025, the ABS 2025 Bali Regional Round will take place at the distinguished Ngurah Rai University in Denpasar, Bali.
Ngurah Rai University – Host school of ABS Bali Round 2025
This round will welcome approximately 150–200 students from around the globe to form teams, simulate startups, compete in investment pitches, and battle through auction and stock market challenges — all in English.
Outstanding participants at ABS 2025 Bali will be honored with a wide range of prestigious awards. In addition to the major awards — Gold Award, Silver Award, and Bronze Award, teams also have the opportunity to receive other prestigious accolades such as: Top Trading Teams, Business Battle Winners, Operational Excellence Award,…corresponding to the competition rounds. Notably, the ASDAN UK Enterprise Award, certified by ASDAN UK and Cognia (USA), will be granted to the top 60% of teams—providing students with an internationally recognized credential that enhances their academic and professional profiles.
Why Ngurah Rai University?
Located in the heart of Denpasar, Ngurah Rai University (UNR) is Bali’s second-oldest higher education institution, known for its commitment to excellence in science and technology, and guided by the Balinese philosophy of Tri Hita Karana – harmony among people, nature, and spirit.
UNR features a modern 2.4-hectare campus with multi-story academic buildings, a business incubator, investment gallery, innovation labs, and extensive sports facilities — making it the perfect host for an international youth business summit.
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Ngurah Rai University campus
The school’s new building“We are honored to host ABS 2025 and welcome bright young leaders from all over the world to our vibrant campus,”- Representative of Ngurah Rai University
ABS Bali – Where Business Meets Culture
Bali is not just a world-renowned travel destination – it’s also a hub for creative thinking and leadership development.
The ABS Bali round combines cutting-edge business education with cultural exploration, giving students a unique space to sharpen their entrepreneurial mindset while experiencing the rich traditions and beauty of Indonesia.
“We are thrilled to bring ABS 2025 to Bali, with the support of Soon Cheng as the regional organizer in Southeast Asia. Our goal is to inspire the youth to dream boldly, lead responsibly, and innovate sustainably – all while connecting with peers across borders.” – Message from the Organizing Committee
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Ms. Vicki Wang (left) – Representative of ABS Organizing Committee, had a meeting with the Principal of Ngurah Rai University
Ms. Vicki Wang (right) took a photo with the Principal (left) at schoolRegistration information
- Competition date: September 20 – 21, 2025
- Registration deadline: September 1, 2025
- Registration Link: Click 👉 HERE
- Early Bird Discount: 20% for registration before July 1, 2025
- Team Discount: 10% for team registration (6 – 8 members)
- Wechat: SeederStar_SoonCheng
- WhatsApp: +65 9695 5152 (SG) / +84 703 883 645 (VN)
- Website: https://sooncheng.com/
- Email: enquiry@sooncheng.com
