Since its introduction to Vietnam in 2024 through an exclusive partnership with Soon Cheng Pte. Ltd. (Singapore), ABS has rapidly grown, hosting multiple regional rounds in Hanoi and Ho Chi Minh City, attracting hundreds of participants from top international schools, and propelling Vietnamese teams to shine on international stages – including Harvard competitions and global finals in China.
At the heart of this success is Ms. Vicki Wang, CEO of Soon Cheng Pte. Ltd., whose visionary leadership has been instrumental in bringing world-class business education programs to Vietnam. As the official coordinator for ASEEDER competitions across Asia (including ABS), Ms. Wang has championed accessible, high-impact experiences that bridge Vietnamese talent with global opportunities.
Ms. Vicki Wang – Coordinator of ABS Hanoi Star Round 2025
Beyond Coordination: Personal Commitment and Global Involvement
Ms. Vicki Wang’s commitment extends beyond coordination. She has personally served as a judge at global finals, attended key events, and shared insights on nurturing creative, resilient young leaders. Her efforts have not only elevated ABS’s reach but also connected Vietnamese students to broader ecosystems like the Genius Star Business Club and international forums.
Under her guidance, Soon Cheng has:
- Organized all of the ABS rounds in Vietnam, partnering with institutions like Wellspring School, Phenikaa School and UK Academy.
- Enabled Vietnamese teams to achieve standout performances, such as the Money Man 9K team at the World Youth Economics Forum – a dynamic collaboration between Vinschool The Harmony (Vietnam) and Hanbridge Institute (Singapore), who dominated the ABS Global Finals in Foshan, China (January 2025), sweeping multiple prestigious awards.
- Fostered collaborations that emphasize sustainable development, teamwork, and real-world business skills – aligning perfectly with ABS’s project-based learning model.
Ms. Vicki Wang (wearing the white scarf) being the judge at the World Youth Economics Forum 2025
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Ms. Vicki Wang at the ASEEDER All Star Business Forum 2025 |
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Ms. Vicki Wang at the ABS Hanoi Star Round 2025The Lasting Impact on Vietnam’s Youth
With 500+ students combined in 2025 in Hanoi and Ho Chi Minh City rounds, the impact is clear: ABS participants in Vietnam are gaining invaluable skills in decision-making, innovation, and collaboration – preparing them to become the next generation of business innovators. Thanks to Soon Cheng and Ms. Vicki Wang, Vietnam is firmly on the map as a hub for youth entrepreneurship in Asia.
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Looking Ahead: A Bright Future
As we look ahead to more rounds, the legacy of this partnership continues to inspire: empowering young minds to dream big and lead globally.
Stay tuned for upcoming ABS events and opportunities!
