October 19, 2026 – GeniusStar (an education brand of Soon Cheng Pte. Ltd., Singapore), in collaboration with the Phan Anh Foundation, officially signed a Memorandum of Understanding (MOU) with Alpha School in Vietnam.
Marking a new milestone in educational collaboration, this partnership aims to bring practical business learning experiences and internationally oriented development opportunities to more students in Vietnam.
Alongside the MOU signing ceremony, an Asia Business Simulation (ABS) workshop was successfully held at Alpha School, engaging more than 100 students in an interactive business simulation. Through hands-on activities involving resource allocation, budgeting, negotiation, and strategic decision-making, students experienced firsthand how business decisions are executed in a competitive market environment.
Strengthening Educational Collaboration to Develop Young Business Talent
The MOU between GeniusStar (Soon Cheng), the Phan Anh Foundation, and Alpha School establishes a solid foundation for long-term collaboration in experiential business education.
Through this strategic partnership, the organizations aim to create more academic activities, business simulation experiences, and opportunities for students to develop essential life and business skills from an international perspective. By connecting classroom knowledge with practical application, the collaboration seeks to encourage students to explore their interests, strengthen their capabilities, and discover their full potential in business and finance.
This partnership also reflects a shared commitment to making business education more accessible and engaging—allowing students to learn through active participation rather than relying solely on theoretical instruction.
Asia Business Simulation (ABS) Workshop Engages Over 100 Alpha School Students
As part of the program, the ABS workshop brought together more than 100 students at Alpha School for an immersive business simulation experience.
Coordinated by GeniusStar (Soon Cheng), the Phan Anh Foundation, and Alpha School, the workshop transformed abstract business concepts into practical challenges. Students took part in a simulated marketplace where every decision required evaluating available resources, managing a limited budget, and balancing immediate needs against their team’s overall objectives.
Key Learning Experiences from the ABS Workshop
1. Resource Auctions: Making Strategic Decisions with a Limited Budget
Students participated in competitive resource auctions, bidding for essential items such as machinery and selecting the raw materials needed to achieve their objectives. Operating with a fixed budget, each team evaluated trade-offs, assessed asset values, and determined how to allocate capital effectively to maximize return.
2. Negotiation and Collaboration: Creating Value Through Partnerships
Competition was only one part of the experience. Students also negotiated and exchanged raw materials with other teams to complete their objectives of building office towers. These interactions introduced students to the practical dynamics of negotiation, effective communication, and value creation through mutually beneficial partnerships.
3. Learning by Doing: Applying Business Knowledge in Practice
Throughout the auction and trading activities, students actively applied logical reasoning, budgeting skills, problem-solving, and teamwork. By experiencing the consequences of their choices in a structured environment, abstract economic concepts became tangible, actionable insights.
Bringing Experiential Business Education to More Schools
GeniusStar (Soon Cheng) and its partners believe that students benefit immensely from opportunities that connect classroom learning with real-world challenges. Business simulation workshops offer a proven framework for young learners to explore decision-making, resource management, negotiation, and collaboration in a guided learning environment.
Following the successful workshop at Alpha School, GeniusStar (Soon Cheng) welcomes opportunities to collaborate with more schools to deliver world-class business and financial education experiences to young talents.
About GeniusStar and Asia Business Simulation
GeniusStar (an education brand of Soon Cheng Pte. Ltd., Singapore) works to bring internationally oriented learning experiences to young people through global educational initiatives and academic programs.
Asia Business Simulation (ABS) offers students opportunities to explore business concepts through simulated corporate environments. Featuring sessions including Digital Business Simulation, Startup Pitch Challenges, and Strategic Trading, ABS replicates a competitive free-market environment where participants gain hands-on exposure to real-world entrepreneurial workflows.
Through collaborations with schools and educational partners across Asia, GeniusStar (Soon Cheng) aims to expand access to experiential learning opportunities and empower the next generation of business leaders.
